Bonus: The Sweat Shop In Teddington
In 1971, Chris Brasher, Olympic Gold medallist, 4 minute mile pacer and future co-founder of the London Marathon, was heavily involved in the developing sport of orienteering. Realising that British orienteers were finding it hard to get hold of the specialist equipment. Like off-road running shoes and compasses. Chris started sourcing, importing and selling the stuff out of his car boot at events. This is the birth of The Sweat Shop.
Later in the 1970s a brick and mortar store was established in Teddington. And other forms of running were catered for. Not just orienteering. The shop I started visiting in the mid-1980s was at 10 The Causeway, Teddington. In 1987 they moved into larger premises just 200m away at 33 Broad Street.
As a teenage runner, a trip to The Sweat Shop was always a special day out. With pocket, birthday and Christmas money saved up. And short and long lists of possible purchases carefully curated.
Join me the day before the 2025 London Marathon to learn more about The Sweatshop. With relevant and random tangents into my history with the shop and the London Marathon.
Images:
1980s Sweat Shop Advertisements
Links:
1982 London Marathon
1983 London Marathon
1984 London Marathon
1985 London Marathon
The first ever 4 MINUTE MILE: BBC Archive
The Perfect Mile by Neal Bascomb
3:59.4 by John Bryant
The Four Minute Mile (1988) TV series
Chris Brasher - The Man Who Made The London Marathon by John Bryant
John Disley - Running After Dad
The London Marathon: The History of the Greatest Race on Earth by John Bryant
The Guinness Book of The Marathon
https://teddingtontown.co.uk/sweatshop/
Sources:
Saint and Greavsie
The Observer
NYC Marathon History
Sweatshop - We Know Running
London Marathon TV - John Bryant